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Protecting Goodwill During Practice Transitions

By: Andrew Ventura

Selling your practice can be a stressful time for both your patients and staff. In the excitement of taking the next step in your professional life, it can be easy to underestimate the strength of the bond your patients and office team may feel towards you.

It’s therefore critical to take measures to reassure your patients and staff well before your departure in order to preserve goodwill and ensure the ongoing success of your practice. Mailing a transition announcement two to three months before you leave the practice is fundamental. Here are several more steps you can take to help keep patients in the practice:

  • Plan a “meet and greet” event at the practice for patients and staff to get to know the buying practitioner before he or she comes on board. The face-to-face interaction will help patients feel more relaxed with the new doctor and assure them that their care will continue to be in good hands.
  • Have the new doctor work alongside you for a month or two before your departure, conducting routine examinations and scheduling follow-up appointments. This will give patients time to get accustomed to the idea of working with someone new in your office.
  • As soon as possible, introduce all staff members to the buying doctor so they feel comfortable and confident that they will be valued members of the transition team. Try to keep existing staff members on board throughout the transition period, as they are vital links to the success of the transition and retention of current patients.

Clearly, the primary elements of a successful transition are full transparency with staff and open communications with your team and patients. By following these guidelines, you can help ease the process and ensure a positive transition for all concerned.

About the Author

Andrew Ventura is the West region Business Development Manager for Wells Fargo Practice Finance. Andrew helps doctors successfully transition into an ownership role, by providing not only financing solutions, but also leveraging his experience in the healthcare market to help ensure a smooth and successful transition. He enjoys speaking with students and works with universities in his market to introduce the nation's next great clinicians to important business concepts and speakers. Andrew can be reached at 855-853-4751 or andrew.ventura@wellsfargo.com

View all articles by Andrew Ventura


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Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

ADA® is a registered trademark of the American Dental Association. ADA Member Advantage is a service mark of the American Dental Association. ADA Member Advantage is a program brought to you by ADA Business Enterprises, Inc., a wholly owned subsidiary of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

All financing is subject to credit approval.

Wells Fargo Practice Finance is the only practice and commercial real estate lender recommended for members of the American Dental Association.

ADA® is a registered trademark of the American Dental Association. ADA Member Advantage is a service mark of the American Dental Association. ADA Member Advantage is a program brought to you by ADA Business Enterprises, Inc., a wholly owned subsidiary of the American Dental Association.

All financing is subject to credit approval.

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